F R E S H Criteria

Criteria for Creating a Buzz Worthy Fresh Event

F – Fulfilling

Is the event fulfilling for the organization and the guest?

For the guest:

  • Satisfying rewarding pleasing gratifying, enjoyable a moment of clarity, the aha moment is a defining moment where you gain real wisdom – wisdom you can use to change your life.
  • Gives them value
  • Community – Are you connecting people in a collective effort together? United in team/community to a collective goal. Feel part of something bigger than themselves. Committed to a common value, carry forward, next step collective whole
  • Feel part of something – team, identity, family
  • Personal – Are you making a personal exchange? I need to feel I can make a difference. Am I valuable to the organization. Personalize it   individual
  • Feel special and needed

For the Organization:

  • An instant at which the solution to a problem becomes clear, a sudden understanding, recognition, or resolution
  • For the organization:  Achieving, accomplishing, realizing, justifying, meeting filling
  • Did the event fulfill the organizations needs? (resulted in strengthen relationships, increased revenue and a lasting impression)

R – Remembered

What do your guests take away? What are your guests saying the next day, the next week, the next month, the next year about you? Do they even remember the event?

  • Impact – Do you show impact/change through involvement.
  • Make an investment that makes a difference. Impact yourself or the org.
  • Are your customers/clients invested – emotionally, physically and monetarily? Will they remember you
  • Make an investment that makes a difference

E – Emotional

Did your guests feel something? Anything?

  • Did your guest have a meaningful experience? Did they make an emotional connection? Moving, touching, affecting, exciting, emotive.
  • AH-HA – There is an ah-ha moment. A spark, change or connections. Emotional connection.
  • Did you change their relationship with your mission and make it personal. Aha moments are powerful. More than an idea, or an epiphany, aha moments demand attention and action.
  • Crying and/or laughing out loud
  • Personal – Are you making a personal exchange? I need to feel I can make a difference. Am I valuable to the organization. Personalize it   individual
  • Feel special and needed

S – Sustainable

Is this event sustainable for your organization, for the environment and for the guests?

For the guest:

  • The event stays with them – tell others think about again look forward to it next year, tell people
  • Stewards
  • Relationship and connections with clients
  • Keep the loving feeling

For the Environment:

  • Are you making sure to do your part to sustain the environment?
  • Did you ask your vendors what they do to be green?
  • Do you have alist of green standards and practices for your event?

For the Organization:

  • Maintainable, supportable, workable, viable, feasible, practical, doable
  • Do you have the staff and ability to do this event this year and in the future?
  • Is that gift/commitment reinforced later with appropriate stewardship strategies?

H – Haute

Are people talking about the event before? Is there a buzz about the event? Are they checking their mailbox for the invite?

  • Haute, meaning “high” in French.  Haute culture, term sometimes used in general media as a definition for cultural activities or items that achieve the highest standards.
  • Creation of exclusive made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finish by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques.
  • Create exclusive and often trend-setting artful, trendsetting
  • Is there a buzz about the event, are people talking about, what is new, unique, exciting or different about your event?
  • Draw – Do you have a clear draw? Do people see why they should attend? Value.